Full Brand Identity System
Jordan Moran is a photography, video, and graphics professional based in Barrie, Ontario. The brief called for a complete brand identity system that would feel authoritative and modern — capable of working across business cards, digital assets, print, and signage.
The JM monogram draws on the precision of a camera viewfinder: bracket marks, a chevron, and a focus crosshair — all woven into a mark that communicates craft and attention to detail.
The stamp mark encircles the JM monogram within a typographic ring — "JORDAN MORAN · PHOTOGRAPHY · VIDEO · GRAPHICS" — creating a self-contained brand seal suitable for watermarking, embossing, and social media profiles. The camera bracket corners ground it in the visual language of photography.
Four core graphic elements support the full brand system: the Chevron — drawn from the monogram's V-shape; the Focus Crosshair — referencing camera autofocus; the L-Mark — the corner bracket used throughout the identity; and the Divider — a fine horizontal rule for editorial layouts. Together they create a consistent visual language across all touchpoints.
